However, as the world begins to emerge from the crisis, it’s important to be able to identify other needs that Latin American hospitals may have.

One key growth area is clearly CT scanners. In tracking our results in HospiScope through the end of 2019 and into 2020, we were able to observe significant growth in Latin America for CT scanners in different markets. Below we offer a breakdown:

As shown in the char above, Uruguay had the largest increase in the amount of CT scanners in its hospitals during 2019. However, this growth was no restricted to smaller hospital markets. Mexico has more than 3,300 hospitals and in 2019 the amount of CT scanners in those hospitals went up by 5%. In 2019, Colombia—which has more than 2,700 hospitals—had an increase of 7% in the amount of CT scanners in its hospitals. 

While this gives a broad picture, to identify sales opportunities, you may want to inquire about HospiScope. A subscription would allow you to identify specific hospitals that acquired CT scanners not only in 2019 but also recently.

As a complement, using our InstaScope Service, you can find out market share for CT scanners in 13 different countries in Latin America. Not only will you see the manufacturers who lead in market share in the country (or countries) of your choice, your report will also tell you the hospitals with the most CT scanners in each market—and how many each one has.

But establishing this starting point has been a challenge for medical equipment/device manufacturers operating in Latin America.

The culprit was lack of data: no one was tracking equipment or device acquisitions by Latin American hospitals. As a result, companies have relied on their field teams to understand their market shares. And while these teams are experienced and know their territories well, getting market share data this way amounts to more guesswork than actual data gathering.

That’s why we developed InstaScope.

This new tool offers market share for 40 different equipment/device types in 13 different countries. So for example, if your company markets CT scanners for the Mexican hospital market, an InstaScope report will allow you to see the companies with the greatest market share, a breakdown of the leader manufacturers/models and the top hospitals in Mexico in terms of the amount of CT scanners they have, among other data points.

The source of this data? Hospitals in Mexico—in other words, your customers. Our research terms verify millions of data points every year for 90% of the hospitals in Latin America, which includes the makes and models of medical equipment and devices.

Equipment Types

The 40 categories of medical equipment and devices for Latin America that are covered by InstaScope include:

• Anesthesia machines
• Angiograms
• Bone densitometers
• C-Arms
• CT scanners
• Echocardiograms
• Endoscopy machines
• Gamma cameras
• Hemodialysis machines
• Infusion pumps
• Linear accelerators
• Mammography systems
• MRI machines
• Surgical equipment
• Ultrasound machines
• Ventilators
• X-ray machines

Markets Covered

InstaScope offers market share data for 13 Latin America markets:

• Argentina
• Bolivia
• Chile
• Colombia
• Costa Rica
• Dominican Republic
• Guatemala
• Mexico
• Panama
• Paraguay
• Peru
• Puerto Rico
• Uruguay

Next Steps

So while your field team knows the market well, you may want to explore a direct data source like InstaScope to complement what you already have and help fine-tune your plans for 2020 and beyond. Request a free data sample today to see for yourself the value you’ll get from an InstaScope report.